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Arbonne International selects Fusion Packaging for RE9 Advanced facelift

  • Fusion Packaging
North America, USA, US - The West, Beauty, Personal Care, Primary Packaging, Airless Packs, Airless Pumps, Jars, Pots, Tubes, Dispensing Closures, Pumps

Arbonne aspired to achieve an updated, high end image that maintained the integrity of the unmistakable RE9 brand identity.  With this in mind, Fusion Packaging created several conceptual options for them to consider.  The design Arbonne ultimately chose incorporates a unique flared shape throughout the line.

In addition to revamping the brand’s overall image, packaging functionality was top priority.  “Evaluating pumps to prime and product evacuation were our two main objectives in choosing our airless pump supplier.  Fusion Packaging’s airless pumps consistently performed at a superior rate.  In addition, their pump’s non-metal fluid path ensured compatibility with our wide range of products and viscosities,” said Greg Chambers, Arbonne’s VP of global supply chain.  

The new RE9 line also includes jars and tubes supplied by Fusion for a total of 12 SKUs.   The size and scope of the project, coupled with a demanding time frame, required seamless coordination between Fusion’s engineers, quality control managers and production teams.  “Fusion Packaging proved to be an excellent partner on this project.  Their knowledge and experience in projects of this magnitude was clearly displayed as our aggressive speed to market timetable was met without interruption,” added Chambers.

Arbonne, headquartered in Irvine, California, formulates botanically based, scientifically advanced beauty, health and wellness products, distributed through an international network of Independent Consultants.

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Fusion Packaging recognized as one of the fastest growing companies in the Dallas area

In its 20th year, the Dallas 100™ Awards, presented by the SMU Cox Caruth Institute for Entrepreneurship, recognized the fastest growing, privately held companies in the Dallas area. Fusion Packaging was on this year's distinguished list. The 100 winning companies combined generated sales of $6.8 billion in the past three years, grew average sales from 2007 to 2009 by 203 percent, and grew its number of employees from 11,644 in 2007 to 20,793 in 2009.

  • Brand Launch
  • English
  • Modified 16 Sep 2015
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