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Borba selects Fusion Packaging for skincare launch

  • Fusion Packaging
Beauty, Personal Care, Cosmetics, Personal Care, Skin Care, Primary Packaging, Airless Packs, Airless Bottles, Plastic, Plastic - PP, 1 - 9.99 ml, 5 ml, 10 - 99.99 ml, 15 ml, 0.5 oz, 30 ml, 1 oz, 50 ml

Fusion Packaging was chosen to design and supply a line of new packaging for Borba’s Inside-Out Beauty Solutions skin care.   The new product line includes an Eye Crème Concentrate, Wrinkle Soothing Serum and Deep Repair Night Crème all packaged in Fusion’s Axis collection of airless bottles offered in 15ml, 30ml and 50ml respectively.  BORBA also collaborated with Fusion Packaging to offer three mini polypropylene bottles in 5ml, 7.4ml and 15ml for a total of six starter kit SKU’s.

The highly anticipated launch of Borba’s skin care line will compliment the ever popular beauty beverages and beauticeutical supplements already on the market today. Available at Walgreens stores across the country,  Borba will offer a luxury brand experience to the mass market and provide consumers with the total Inside-Out Beauty Solutions philosophy Borba was founded on.

“I chose Fusion Packaging for this project because of their reputation for innovation and quality”, said Scott-Vincent Borba, Creator and Renowned Esthetician, Borba, Inc. “Fusion’s knowledge of the skin care market and their expertise in packaging enabled us to achieve the high-end look and feel that compliments the balance of my portfolio. The package development process was seamless, efficient and allowed us to achieve a very aggressive timeline to launch”, he added.

“Our Axis collection is an outstanding design that offers our customers unparalled shelf presence, says Derek Harvey, Co-CEO Fusion Packaging. “It’s a perfect fit for a brand like BORBA”, he added. 

Fusion Packaging is a global leader in the design, engineering, manufacturing and distribution of skincare and cosmetics packaging. Many of the worlds most recognized beauty companies have come to rely on Fusion’s innovation and expertise for their packaging needs.

See also

Fusion Packaging recognized as one of the fastest growing companies in the Dallas area

In its 20th year, the Dallas 100™ Awards, presented by the SMU Cox Caruth Institute for Entrepreneurship, recognized the fastest growing, privately held companies in the Dallas area. Fusion Packaging was on this year's distinguished list. The 100 winning companies combined generated sales of $6.8 billion in the past three years, grew average sales from 2007 to 2009 by 203 percent, and grew its number of employees from 11,644 in 2007 to 20,793 in 2009.

  • Brand Launch
  • English
  • Modified 16 Sep 2015
  • Hits 1329