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Fusion Packaging and Bobbi Brown team up on new skincare

  • Fusion Packaging
Beauty, Personal Care, Luxury, Primary Packaging, Metal, 10 - 99.99 ml, 100 - 199.99 ml

Fusion Packaging partnered with Bobbi Brown, an Estee Lauder company, to develop packaging for the iconic makeup brand’s growing skincare line. The eponymous beauty brand opted for Fusion’s 30 ml Prime bottle for its Extra Illuminating Moisture Balm. 

To package the “revolutionary skin-boosting moisture balm that helps energize tired, dull skin to bring back a natural glow,” Bobbi Brown selected the versatile, double-walled Prime bottle, customized with an injected high gloss black outer bottle, pump, collar and overcap, with clean and simple white silkscreen artwork. An additional UV clear coat added an even glossier effect to this statement package. 

The Prime 37 mm airless bottle is part of Fusion’s diverse Prime packaging family, which also includes 42 mm and 48 mm Jumbo airless size impressions, as well as a coordinating thick-walled jar with a luxurious aluminum closure. Prime 37 mm can be customized with or without a base in 15 ml, 30 ml, or 50 ml capacities. The Prime bottle offers Fusion’s proven airless dispensing benefits to enhance formula performance and protection – including quicker strokes to prime, precision dosing, and a metal-free product path. 

The brand-building Prime collection offers a variety of profiles and size options ranging from 15 ml to 100 ml. For more information, please visit fusionpkg.com.

See also

Borba selects Fusion Packaging for skincare launch

Fusion Packaging was chosen to design and supply a line of new packaging for Borba’s Inside-Out Beauty Solutions skin care. “I chose Fusion Packaging for this project because of their reputation for innovation and quality”, said Scott-Vincent Borba, Creator and Renowned Esthetician, Borba, Inc. “Fusion’s knowledge of the skin care market and their expertise in packaging enabled us to achieve the high-end look and feel that compliments the balance of my portfolio..."

Fusion Packaging recognized as one of the fastest growing companies in the Dallas area

In its 20th year, the Dallas 100™ Awards, presented by the SMU Cox Caruth Institute for Entrepreneurship, recognized the fastest growing, privately held companies in the Dallas area. Fusion Packaging was on this year's distinguished list. The 100 winning companies combined generated sales of $6.8 billion in the past three years, grew average sales from 2007 to 2009 by 203 percent, and grew its number of employees from 11,644 in 2007 to 20,793 in 2009.

  • Brand Launch
  • English
  • Modified 24 Oct 2016
  • Hits 998