1- A crisis of confidence is here

In 2017, just 30% of French people and 24% of Italians interviewed by Mintel said they trusted the beauty industry to ensure the safety of its cosmetic products. Although individual preservatives that are still authorized do not carry any risk of harm, it is true that the myriad cosmetics and toiletries that we use every day might makes us nervy about a possible ‘cocktail effect’ that still isn’t fully understood. We are talking here about shower gels, shampoos, makeup removers, face creams and so on.

2. The “free from” era reaches the dermocosmetic sector

The dermocosmetic industry, in the line of fire in this crisis of confidence, was very quick to react. Most players are revising their formulations, removing controversial substances and, at the same time, shortening their lists of ingredients to make them easier to understand. 
The wave of “free from” promises for parabens, preservatives, phthalates, silicone, colorings, fragrances… has hit the industry! As such, between July 2017 and July 2018, out of 16,378 face-care product launches, 2,708 included the words “paraben-free” and 1,991 “preservative-free.”

3. All out to protect fragile formulas