Aptar Beauty + Home worked closely with Boticario Group for their latest new fragrance line called O.U.i. Aptar Beauty + Home innovative refillables and fragrance overcaps allowed O.U.i. to recently launch eight new fragrances for women, men and unisex scents as well as 20 body care products.
O.U.i is the first brand in Latin America using Aptar Beauty + Home’s exclusive fragrance refilling solution using a customized design. For the past 2 years, Aptar Beauty + Home and Boticario have worked closely on this launch. The solution allows the existing bottle to be refilled up to three times.
Sergio Silva, Aptar Beauty + Home Project Manager, LATAM shared:
“The main characteristics with this OUI launch is a luxury overcap composed of four technical components which allows the an easy assembly”.
The Boticario OUI products will be available for purchase on their brand website and customers will be gifted a 2ml fragrance sample with every purchase.
Aptar Beauty + Home is part of AptarGroup, Inc. a global leader in the design and manufacturing of a broad range of drug delivery, consumer product dispensing and active material science solutions. Aptar’s innovative solutions and services serve a variety of end markets including pharmaceutical, beauty, personal care, home, food and beverage.
Contact Aptar today to learn more about custom and stock packaging solutions they can develop for your brand.