Fusion Packaging has been awarded the 2010 International Package Design Awards (IPDA) for its creative and innovative re-packaging of RE9 Advanced by Arbonne. This prestigious award was presented at the HBA Global Expo in New York City last month. Winners in each of the nine categories were announced September 28, 2010 at Jacob K. Javitz Convention Center in Manhattan. Winners were recognized for their models in skincare, personal care, fragrance, cosmetics and sustainable packaging. 2010 marked the 10th anniversary for the IPDA awards and they celebrated by naming the year’s finest in the packaging industry.
The panel of judges, all industry professionals, reviewed hundreds of beauty products with a focus on concept, creative use of materials, design, originality, components, technical competency, decorating and brand messaging. “Fusion is truly humbled to have been chosen as the winner of the IPDA award for Skin Care Prestige at this year’s event,” said Derek Harvey, Co-CEO of Fusion Packaging.
Fusion was given the challenge of repackaging Arbonne’s premier, flagship line while maintaining the traits and qualities that made RE9 the success it is. “RE9 is Arbonne’s most successful line. We felt a great responsibility in creating a new look that not only upgraded the functionality but also maintained the overall essence of the original line,” Harvey continued.
From the early stages of the project, Fusion’s direction was clear; update the look while keeping the features that made the brand one of the most recognizable and successful skincare brands in the world. “Packaging sells products and Arbonne has raised the bar. There is a new standard and we are excited about our relationship with the Arbonne organization and the ability to share this extraordinary award with them,” Harvey added.
The new RE9 line includes airless bottles, jars and tubes supplied by Fusion. "Fusion Packaging proved to be an excellent partner on this project. Their knowledge and experience in projects of this magnitude was clearly displayed as our aggressive speed to market timetable was met without interruption," said Greg Chambers, Arbonne’s VP of global supply chain.
Fusion Packaging and Bobbi Brown team up on new skincare
Fusion Packaging partnered with Bobbi Brown, an Estee Lauder company, to develop packaging for the iconic makeup brand’s growing skincare line. The eponymous beauty brand opted for Fusion’s 30 ml Prime bottle for its Extra Illuminating Moisture Balm.
Fusion's new launches offer more brand-building packaging families
Fusion Packaging recently expanded its product catalog with new offerings that build upon its existing stock packaging collections. With the addition of the Direct Effect Oval Tip Airless applicator, Prime 42 mm and Prime 48 mm Jumbo airless bottles, Prime Jar, and Buxom collection, Fusion offers brands the widest selection of stock packaging solutions for both turnkey and custom design projects.
Borba selects Fusion Packaging for skincare launch
Fusion Packaging was chosen to design and supply a line of new packaging for Borba’s Inside-Out Beauty Solutions skin care. “I chose Fusion Packaging for this project because of their reputation for innovation and quality”, said Scott-Vincent Borba, Creator and Renowned Esthetician, Borba, Inc. “Fusion’s knowledge of the skin care market and their expertise in packaging enabled us to achieve the high-end look and feel that compliments the balance of my portfolio..."
Fusion Packaging recognized as one of the fastest growing companies in the Dallas area
In its 20th year, the Dallas 100™ Awards, presented by the SMU Cox Caruth Institute for Entrepreneurship, recognized the fastest growing, privately held companies in the Dallas area. Fusion Packaging was on this year's distinguished list. The 100 winning companies combined generated sales of $6.8 billion in the past three years, grew average sales from 2007 to 2009 by 203 percent, and grew its number of employees from 11,644 in 2007 to 20,793 in 2009.
Fusion Packaging “Reveals” new airless bottle
Fusion Packaging has released a new airless bottle aptly named Reveal, which features a transparent view strip that enables the user to see the product within. With this simple yet brilliant innovation to Fusion’s stylish airless pump, consumers will never unknowingly run out of product.
Arbonne selects Fusion to carry out its shift from glass to plastic
Arbonne International, one of the world’s largest direct sellers of quality skincare and color cosmetics, has reformulated and repackaged their liquid foundation and makeup primer. Fusion Packaging was chosen to upgrade the packages from traditional glass containers to airless acrylic bottles.
Fusion Packaging: A great place to work
Fusion Packaging, with its headquarters in the Dallas - Ft. Worth area, has been named one of Best Places to Work for 2009 by the Dallas Business Journal. The company scores highly in several categories, including work environment, employee opportunities for personal growth and day-to-day operations.
- Gratiela Adriana Stefan
- Company News
- Created 28 Oct 2010
- Modified 16 Sep 2015
- Hits 985